The best parts of the beautiful flooring, furniture, and accessories created by Urban Evolutions are the stories they tell.
Born on the inner circles of rich wood, hand-hewn, proudly raised, and painstakingly restored, they speak for strong trees, proud structures and talented builders.
The company itself grew from a story.
After a fire nearly destroyed their 1890s farmhouse, Urban Evolutions Founders Jeff and Robin Janson rebuilt it by researching, then locating, then restoring materials that maintained the home’s integrity.
That project formed the impetus for a company that now supplies reclaimed building materials, fixtures, and a line of furnishings and accessories for homes and businesses internationally.
Among their many corporate accounts are Burberry. Anthropologie, and Sundance. Private clients include Robert Redford and Ashton Kutcher.
On Friday our friend Ella Janson and her dad Jeff gave me a tour of their business, located right here in Appleton.
Molly and I had been wowed by their showroom on a previous trip to the store. It turns out, that only accounts for 10% of the company’s business.
The main work happens behind the magic curtain and I thoroughly enjoyed my visit there. A thousand stories called out from all the old barn wood and mill floorboards stored there. A thousand more stories waited to be told from the repurposed bed frames, tables and merchandise racks ready to be shipped throughout the country and across the pond.
If you live in the area, treat yourself to a trip to Urban Evolutions. If you can’t make it to Appleton, the coolest little city on the planet, check them out online.